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Common IP traps to avoid

We know the legal stuff isn’t fun, but it’s sooo important for startup natural products businesses to do the dirty work—observing corporate formalities, forging shareholder agreements, actually reading entire contracts, protecting intellectual property and more. Attorney Rob Goldstein of Polsinelli details mistakes many of his small business clients have made in their early stages—and, trust us, you don’t want to wind up in these predicaments. Goldstein offers expert advice on how to tackle the tough stuff right out of the gates so that you’re in the safest spot possible once your brand gets rolling.

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