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Natural Foods Merchandiser

Company News

Bliss Unlimited, Eugene Ore.-based creator of Luna & Larry's Coconut Bliss frozen dessert, signed a distribution agreement with United Natural Foods Inc. to make Coconut Bliss available in Northern California, Oregon, Washington, Montana, Idaho, Alaska and Hawaii.

Ronkonkoma, N.Y.-based supplements manufacturer American Health added a new interactive "Ask the Experts" feature on its Web site,

Piscataway, N.J.-based Sabinsa Corp. signed a sales and marketing agreement with Tempo Canada to distribute Sabinsa products to the personal care and health care industries in Canada.

Vogue International, manufacturer and distributor of salon-style personal care products, announced that its hair care line Organix is a 2007 Women's Wear Daily Beauty Biz Award winner for "Best Executed Launch Strategy" in the mass hair care category.

Los Angeles-based Reed's Inc., maker of Reed's Ginger Brew, announced its ginger ales have been certified kosher by the Union of Orthodox Jewish Congregations of America. and Hewlett-Packard announced that Waltham, Mass.-based eco-friendly consumer-products company Recycline is the grand-prize winner of the "Boost Your Business" contest. The company was awarded the $100,000 prize for its business plan.

Business magazine Fast Company awarded its "Social Capitalist" awards to two of the first-ever for-profit winners: fair-trade company Equal Exchange and organic dairy cooperative Organic Valley.

Bangalore, India-based bionutritionals and bioinformatics company Ayurceutics changed its name to Avesta. The new name will gradually appear over the next couple months on product labels, literature, ads and a revamped Web site.

St. Augustine, Fla.-based distributor Tree of Life announced the company has been selected as the U.S. master distributor for singer Patti LaBelle's Good Life brand of custom-blended hot sauce.

New York-based Halutza Israeli Olive Oil Co. expanded its distribution of premium, kosher and organic olive oils and olives into Canada, with representation by Importations Tribeca of Montreal.

Los Angeles-based beverage manufacturer O.N.E. World Enterprises appointed Natural/Specialty Sales as its national sales and marketing agency. Natural/Specialty Sales, a wholly owned affiliate of Acosta Sales and Marketing Co., works with natural, organic, specialty and ethnic food manufacturers in the U.S.

InterHealth Nutraceuticals, based in Benicia, Calif., entered into an agreement with Nealanders International to manage the sales and marketing of InterHealth's products in Canada for the supplement, food and beverage, and animal nutrition markets.

The Boulder, Colo.-based Organic Center launched the "Jerry Art Project," a new fund-raising program to expand the scope of scientific studies sponsored by the center on the consumer and environmental benefits of organic food and farming. Five series of gicl?e prints featuring the artwork of musician Jerry Garcia will be offered for sale over the next three years through the organization's Web site,

Frontier Soups, based in Waukegan, Ill., is expanding distribution in the mid-Atlantic states and Florida with additional representation from Avenue Gourmet of Owings Mills, Md., Monel of Miami, and ATM Sales & Marketing of Zephyrhills, Fla.

Minnesota Department of Agriculture Commissioner Gene Hugoson bestowed an MDA Excellence Award for international marketing of agricultural products on Northland Organic Foods of St. Paul and Winona, Minn. Northland President Peter Shortridge and International Marketing Director Amy Nankivil were also honored.

Salt Lake City-based Integrated Marketing Group announced that it will provide marketing, branding services and public relations for All American Pharmaceutical, a natural products supplier and contract manufacturer.

Manufacturer Jarrow Formulas, based in Los Angeles, launched a new Web site,, to provide more information for consumers and retailers about its line of probiotic supplements. The site will feature product information, label copy and streaming audio and video files of experts and scientists discussing the role of probiotics. Bethesda, Md.-based Honest Tea is partnering with Trenton, N.J.-based TerraCycle to collect used drink pouches from its Honest Kids line from hundreds of collection sites nationwide, and recycle the pouches into pencil bags. TerraCycle will also give 2 cents per drink pouch to charity.

Biomed Health, based in Glastonbury, Conn., announced that UNFI-Select Nutrition will be the first national health food distributor in the U.S. to carry its full line. Biomed is also expanding its warehouse facilities and sales force in the first quarter of 2008.

Natural Foods Merchandiser volume XXIX/number 2/p. 45

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