Natural Foods Merchandiser

Company News

Uncle Matt's Organic, a family-owned organic juice company in Clermont, Fla., announced its new Web-based Country Store ( Customers can now order organic citrus fruit gift boxes online.
Uncle Matt's Organic has also completed its organic orange juice mission by adding 650 Publix supermarkets in the Florida, Alabama, Georgia and South Carolina regions to its list of sellers. The stores will sell the company's new organic, frozen orange juice concentrate product line.

New York-based Atkins Nutritionals Inc. recently launched its interactive Web site ( As a companion to Dr. Atkins' New Diet Revolution, the site provides a customizable support system for anyone following a controlled-carbohydrate lifestyle. The site allows each visitor to create a personalized online weight-management support system that is capable of tracking progress and generating charts and graphs. It also features a comprehensive question-and-answer section, a carbohydrate gram counter, recipes, advice, an online store, inspiring online journals of success stories for emotional support and an electronic newsletter.

Pharmachem Laboratories Inc., a supplements manufacturer in Kearny, N.J., recently announced the results of a double-blind, placebo-controlled, human cross-over study involving Phaseolamin 2250. The company says researchers found that "starch absorption averaged 57 percent lower in the group taking Phaseolamin 2250," a proprietary commercial bean extract, compared with those who took placebo.
According to nutrition researcher Dennis Meiss, Ph.D., "This preliminary study suggests very strongly that Phase 2 may be a temporary and natural way to safely reduce the excessive absorption of carbohydrate calories that contribute to overweight conditions and to poor glucose control in diabetics."
Participants in a later study who took Phase 2 lost an average of 6.45 lbs. in 30 days compared with those in the placebo group who lost an average of less than one pound. Researchers say participants lost weight but not lean body-mass.

Becoming Inc., based in New York, invites retailers to visit its Oona booth (No. 2572) at Expo West and receive a special offer: Any retailer who places an order for Oona at the booth will receive two free boxes of the product with every six boxes ordered, (retail value of $24.95 each). In addition, Becoming booth representatives will ask retailers to specify their preferred distributor to receive a new product discount from that distributor.

Planet Organic of Edmonton, Canada, recently announced it successfully closed its private placement of common shares. The company said their financing was oversubscribed, demonstrating that even in tough market conditions, growing companies with a sound base can finance their growth strategies. The proceeds from the common shares' sale will be used by Planet Organic for acquisition purposes.
As part of this growth, Planet Organic recently opened an 8,000-square-foot natural foods store that anchors the new Strathcona Town Centre mall. The new location more than doubles the store's selling space compared to its previous site: Terra Natural Food Market. Although Terra, which traces its roots back to 1978 and the High Level Natural Foods Co-op, was considered a model for the retail natural foods industry in North America, the old store had become too small to serve the growth in its customer base.

Bethesda, Md.-based Honest Tea, makers of bottled iced tea, has recently received kosher certification for its Black Forest Berry tea under the authority of the Orthodox Union. As a result of the certification, Honest Tea's full line—nine bottled tea varieties and eight loose-leaf tea bag varieties—are guaranteed to meet all kosher requirements.

Norman Goldfind, former owner, president and publisher of New York-based Keats Publishing and Basic Media Group Inc., announced that Basic Health Publications Inc. will launch its first list in spring 2002. The new publishing company expects to publish 25 books—topics include alternative therapies, disease management, nutrition, diet, vitamins and fitness—in its first year.

InterHealth Nutraceuticals, a company based in Benicia, Calif., has been granted a European patent for ChromeMate, an oxygen-coordinated, niacin-bound chromium complex. The patent will allow manufacturers to increase distribution to European markets with additional confidence, and will assure European consumers that they are purchasing an authentic product. InterHealth Nutraceuticals researches, develops, manufactures, markets and distributes specialty nutritional ingredients.

Iceland Spring Inc.'s natural Icelandic Spring Water won the 2001 Aqua Awards. Presented on Oct. 6 by the International Bottled Water Association at its 43rd annual convention, the organization acknowledged the best in marketing programs produced by IBWA member companies. Iceland Spring was honored for best print advertising, label design, point-of purchase advertising and for its public relations campaign.

Five Star Brands Inc. of Grand Rapids, Mich., a private-label manufacturer of nutrition delivery systems, completed its $10 million facilities expansion and changed its name to Elan Nutrition. The new complex features state-of-the-art formula management, manufacturing, materials-delivery technologies, and incorporates an extensive research and development lab adjacent to a full-scale pilot plant. The company's facility expansion and new name reflect its continued commitment to being a leader of high-performance, science-based nutrition delivery systems.

Braes Group, a growing functional food ingredients company in London, England, has acquired Overseal Foods, a European supplier of natural colors for the food and beverage industry. The $25 million acquisition was backed by 3i, Europe's leading venture capital company, which hopes to purchase in the United States in the next six to nine months.

San Francisco-based Vitasoy USA Inc. recently launched its new line of refrigerated soy milk for national distribution to mainstream supermarket dairy cases. Since the launch, the company invited highly regarded wine director Jonathan Waters of the world-renowned restaurant Chez Panisse and Debbie Zachareas, San Francisco magazine's wine director of the year, to taste its soy beverages in an attempt to better articulate the flavors of soy milk's newest products. Vitasoy believes that describing soy milk in familiar and pleasurable terms could help ease consumer resistance. Soy milk sales tripled to $420 million last year as more Americans recognized its health benefits.

Long Beach, Calif.-based Brazil's Third Cup of Excellence Internet auction closed its five-hour bidding with the top-priced coffee: The award winner from Santa Terezinha farm sold to UCC Ueshima, a Japanese company, for $5.56 per pound. Japanese bidders purchased 10 of the 18 lots. The auction had a record number of registered importers, and bidders represented numerous European, U.S. and Japanese companies. More than 1,100 bids were logged during active bidding. Ten coffee lots were sold for more than $3 a pound and only one sold for less than $2 a pound. The lot sizes ranged from 19 to 149 bags, giving both the larger importer and a smaller roaster something to add to their product mix. Log on to for a full summary.

The National Grocers Association of Arlington, Va., will release five new research surveys at its annual convention and concept show, Supermarket Synergy Showcase, Feb. 11-14 in Las Vegas, Nev. These comprehensive surveys include the Annual Marketing Survey, Specialty Foods Survey, and Compensation and Benefits Survey. Survey results provide useful and relevant information for NGA members. NGA is the national trade association representing the retail and wholesale grocers comprising the independent sector of the food distribution industry.

Vancouver, Wash.-based Cardinal Nutrition announced the completion of several product shelf-life studies that date back 11 years. The studies indicate that products made from Cardinal Nutrition's MSM are likely to meet label claims four to five years after date of manufacture. These results offer Cardinal Nutrition business partners significant economic advantages in inventory management and reassure consumers that Cardinal Nutrition MSM products are likely to stay potent longer.

Nature's Life, based in Garden Grove, Calif., was recently listed in Co-op America's National Green Pages 2002. Each company listed in the Green Pages is pioneering cutting-edge solutions to today's most pressing problems such as global warming, poverty and homelessness. Nature's Life is addressing the problem of overcrowded landfills by using environmentally-friendly packaging and shipping materials, and limiting the amount of packaging it uses. Nature's Life is a member of the Co-op America Business Network, the largest association of socially responsible businesses in the world.

The Natural Way Health Food and Vitamin Center of Webster Grove, Mo., sponsor of the People Project, "Adam and Eve," will donate a portion of the project's auctioned proceeds to the American Red Cross Sept. 11 Fund Organization. The St. Louis Regional Arts Commission and Focus St. Louis joined forces with corporate- and locally owned businesses to promote the People Project by creating sculptures that were placed in Webster Grove and other local communities. The Arts and Education Fund will also receive a portion of the proceeds.

Leading researchers Dr. David Trentham of Harvard Medical School, and Dr. Harry Pruess, professor of physiology of Georgetown University Medical Center, will present seminars at Natural Products Expo West on March 9. Trentham will present the results of four human clinical studies on the benefits of undernatured type II collagen in arthritis treatment. Pruess will present results from a comprehensive human clinical study on hydroxycitric acid. Both seminars are open to all Natural Products Expo West attendees.

Clinton, Wash.-based American Association of Homeopathic Pharmacists launched its trade association Web site ( The site contains history and facts on the regulatory status of homeopathic drug products and profiles of AAHP member companies. Visitors will find links to member-company Web sites and non-profit organizations as well as a list of resource books. Additionally, the association will use the site to distribute information about previous and upcoming Compliance Through Education seminars, including "Preparing and Surviving a Food and Drug Administration Inspection," which are scheduled for March.

Tria Marketing of Palo Alto, Calif., announced its reopening as a sales management company for the natural products industry. The company was established in 1989 as a natural foods brokerage. Tria Marketing offers manufacturers a full range of services, including setting up and managing broker networks, creating and implementing sales programs at distributor and retail levels, developing budgets and calculating cost of goods.

Horizon Organic, a Boulder, Colo.-based company, recently announced that the only organic, single-serve flavored milk is now available in Starbucks stores nationwide and will arrive at specialty retail and grocery stores in a few weeks. Horizon Organic single-serve milk is available in four flavors: chocolate, vanilla, strawberry and plain.
Consumers can purchase the chocolate- and vanilla-flavored milk at approximately 2,500 Starbucks stores nationwide. The single-serve milk is the second Horizon Organic product to be sold at Starbucks stores. The coffee specialist began selling Horizon Organic yogurt in more than 1,000 of its stores across the United States last summer.

NutriNet Systems, of Harleysville, Pa., announced that its newest products, NutraBUY and Trading Zone, are being welcomed by natural product retailers nationwide. The NutraBUY Optimized Purchasing System is designed to simplify retailers' purchasing process; it can reduce ordering time from hours to minutes, eliminate multiple catalogs, MSI units and phone orders entirely, and at the same time, widely expand the choice of vendors and products.
Trading Zone is a marketplace of limited-time offers, closeouts, new items and promotions from industry distributors, direct vendors and brand manufacturers. Updated daily, it is the quickest route to the hottest deals in the industry, according to NutriNet.
Also available from NutriNet Systems is Special Orders, a database of more than 100,000 SKUs providing retailers the ability to special-order any item from more than 350 vendors, and POS and POS Interface Services, which enable retailers direct interface with existing POS systems and NutraBUY stand-alone single-user POS systems.
The company also offers the following services: Consumer Insight Reports and NutraCARE customer tech support.

Nature's One Inc., an infant formula manufacturer located in Westerville, Ohio, is offering parents the opportunity to feed hungry children around the world through its product-rebate program.
For every 24 proofs-of-purchase saved from its retail can products, Nature's One will send customers two free units of the same product. Or, instead of receiving the rebate, parents may pledge their product to "Feed the Children," a non-profit agency that helps feed hungry children.
Nature's One manufactures and markets Baby's Only Organic Dairy and Soy pediatric formulas, which are complete, balanced nutritional formulas for babies.

San Francisco-based Just Desserts announced that its award-winning desserts will now be available in all King Soopers and City Market stores in Colorado. Early trials in October at King Soopers stores in Boulder and Denver resulted in such high sales that the bakery-buying staff fast-tracked their decision to bring in the full cake line.
Just Desserts has been popular in the Bay Area for more than two decades and only recently decided to launch its business nationally with the first stop being Colorado.

Pioneer Nutritional Formulas, a Shelburne Falls, Mass.-based supplement company, has made a charitable donation in the name of their valued customers to the Seva Foundation, a service organization dedicated to curing blindness worldwide. Pioneer's gift will train a Tibetan doctor in modern cataract surgery techniques and provide him or her with surgical instruments and supplies.
An additional contribution to Seva has been made by Pioneer on behalf of the company's respected colleagues in formulation and manufacturing. The second gift will enable eye workers from many countries to be trained at one of the world's premier eye centers, the Aravind Eye Hospital in South India.

Rosemont Ventures Inc., a socially responsible investment company based in Boston, announced it signed a Letter of Intent to purchase the assets of All Terrain Co. A new company, All Terrain LLC, was formed to produce, market and distribute the All Terrain line of quality insect- and sun-protection products.
All Terrain LLC corporate headquarters will be located to New Hampshire. The new address is: P.O. Box 840, 962 Route 11, Sunapee, NH 03782, 800.246.7328, 603.763.8800, FAX 603.763.8812. The sales and marketing office will remain on the West Coast at 964 Bluesage Dr., San Marcos, CA 92069.

Fairfield Farm Kitchens Inc., a custom food manufacturer in Brockton, Mass., has entered into a license agreement with the Boston Chowda Company Inc. to manufacture the Boston Chowda line of chowders, soups and related products.

Coast to Coast Management is pleased to announce new offices in Southern California. Sales management, broker management, key account and distributor management services are available on a monthly fee basis. Hourly consulting services are available for budget management, new product research, package transitions, promotional program creation and broker evaluations. Contact Dona Bimbaum at 949.388.8970 or [email protected]

Archer Daniels Midland Co., located in Decatur, Ill., recently announced that it signed an exclusive licensing agreement for flax lignan technology that may have the potential to reduce the risk of several diseases, including hypercholesterolemic atherosclerosis, lupus nephritis, diabetes mellitus and hypertension. The license gives ADM an exclusive, worldwide right to produce and sell a flax lignan complex or purified flax lignan for use as an active ingredient in functional foods, nutraceuticals, pharmaceuticals, animal feed additives, and veterinary products.

InterHealth, of Benicia, Calif., will sponsor two seminars at Natural Products Expo West. Leading researchers, Dr. David Trentham of Harvard Medical School and Dr. Harry Pruess from Georgetown University Medical Center, will each present seminars. Pruess will present results of the most comprehensive human clinical study ever conducted on (-)hydroxycitric acid (HCA). Attendees will learn about a new form of super HCA (Super CitriMax), which aids weight loss, down-regulates the obesity gene and increases levels of serotonin, a neurotransmitter that helps control appetite. Trentham will present results of four human clinical studies on the benefits of undenatured type II collagen in arthritis treatment. His findings show how, through the process of "oral tolerization," undenatured type II collagen may benefit patients with arthritis.

Portland, Ore.-based Nature's recently showed its appreciation for the community by hosting a Customer Appreciation Day at its Division St., Laurelhurst, Fremont and Gresham locations. The all-day event included a tasting fair featuring succulent selections from every department, live music and family entertainment. In addition, Nature's employees extended their 20 percent staff discount to customers. Nature's also hosted a benefit pizza sale to support Loaves & Fishes, a non-profit organization working to support senior citizen nutrition.

PetGuard, located in Orange Park, Fla., announced the recent arrival of Mr. Pugsly, the newest member of its family of all-natural pet care products. The rougish face of Mr. Pugsly graces the package of PetGuard's newest and most innovative vegetarian dog biscuit treat.

The Journal of International Medical Research, of Vernon Hills, Ill., published a study that was presented by the Scandinavian Clinical Research AS, Kjeller, Norway. Results demonstrate that conjugated linoleic acid reduces body fat in humans. This is the fifth study published in a peer-reviewed medical journal within 18 months confirming CLA's role in body-fat reduction. The CLA used in this study was Tonalin CLA, available from Natural Inc.
In several recent studies, CLA received considerable attention because of its metabolic and chemoprotective properties in animals, and some similar, initial results in humans. The effects include reduced body-fat content, improved serum lipid profiles, decreased aortic lipid deposition and enhanced glucose metabolism. Last year, in a study that appeared in The International Journal of Obesity (Vol. 25, No. 8, August 2001) researchers showed that male subjects classified as abdominally obese lost an average of one inch from their waistlines in a four-week period when using CLA.

Correction: In the February issue of The Natural Foods Merchandiser, Gary Barrows was misidentified. He is the founder and president of Bluebonnet Nutrition Corp. of Sugar Land, Texas. NFM regrets the error.

Cardinal Nutrition, of Vancouver, Wash., recently hired Jeremy Appleton, N.D., as director of scientific affairs. Appleton will coordinate Cardinal Nutrition's sponsored clinical research and oversee technical literature production, consult on scientific medical matters, develop training and educational programs, and lecture on the company's behalf. Appleton is a writer and educator in the evidence-based complementary and alternative medicine field.

New Hope Natural Media, based in Boulder, Colo., announced the promotion of the following people:
Rick Prill, former president of New Hope Natural Media, is now VP/market development for the Penton Lifestyle Division. Prill, who has been with New Hope Natural Media for 12 years, will focus on globalizing a cohesive trade show brand while interfacing with all global trade groups to facilitate viable trade forums for the natural products industry on three continents. Prill will also help launch new print and online products for the Lifestyle Division, while identifying and helping to complete appropriate acquisitions.

Fred Linder has been promoted to president of New Hope Natural Media from executive VP. Linder began his publishing career in New York City in 1988. After holding positions with Fairchild Publications and the Meredith Corp., he joined New Hope Natural Media in 1997 as ad director, then became group publisher.

Dianne Gates was promoted to executive VP/operations from senior VP. Gates has been with New Hope for six years; prior to that she worked for KPMG Peat Marwick in Denver in the audit and tax departments. She will run New Hope's day-to-day operations.

Brian Henderson was promoted to senior VP/trade show group from CIO. The six-year veteran of New Hope will market and promote the Natural Products Expo brand, including the West, East, Europe and Asia trade shows and Nutracon. His primary responsibility will be to ensure the shows reflect and serve the natural products marketplace.

Scott Owen has been promoted to senior vice president/ publishing group from VP/publishing. Owen came to New Hope after 17 years at National Business Media, a business-to-business publishing and trade show company. He was a partner and executive VP; he was in charge of sales and marketing and day-to-day general operations.

Mauricio Lluch is now group publisher of the leading industry trade publication, The Natural Foods Merchandiser, consumer publication Delicious Living and the newest trade publication Natural Category Buyer. Lluch, previously publisher for Delicious Living, has been with the company for six years and in the natural products industry for 10 years.

Planet Organic Health Corp., based in Edmonton, Canada, appointed Ron Francisco to its board of directors. In making the announcement, Darren Krissie, vice-president of corporate development, said, "Mr. Francisco will play a key role in Planet Organic's strategic plan of consolidating the natural food industry in Canada through additional acquisitions, mergers and new retail operations." Francisco, president of Trophic Vitamins & Supplements and Eclipse Holdings, brings 30 years of business experience to the board.

Frontier Natural Products of Boulder, Colo., and Norway, Iowa, increased its board of directors to nine members by appointing John B. Elstrott, Ph.D. The announcement followed the addition of natural products industry veteran Peter Roy to the Frontier board. Elstrott is the current director of the Levy-Rosenblum Institute for Entrepreneurship at Tulane University's A.B. Freeman School of Business in New Orleans. He previously served as chief financial officer for Celestial Seasonings Inc.

Polyphenolics Inc. of Madera, Calif., appointed P.L. Thomas & Co. of Morristown, N.J., its distributor for states in the East, Southeast, Midwest and Mid-Atlantic regions. PLT, a supplier of botanical extracts, soy products and gums, has 50 years of experience marketing natural ingredients.

Cargill's Emulsifiers & Texturizers Business Unit in Minneapolis, Minn., appointed Jens Heiser president of its newly formed lecithin business unit. Heiser has more than 30 years of marketing and sales experience in the lecithin industry and was formerly president and CEO of Lucas Meyer GmbH. At Cargill, he will lead a Hamburg, Germany-based sales and marketing team to strengthen marketing competence; develop new, innovative products; and provide solutions to the industry.

Cyvex Nutrition, a supplier of specialty nutraceutical ingredients in Irvine, Calif., has promoted Cecilia McCollum to executive vice president. For the past five years, McCollum has been the company's national sales manager. McCollum has 20 years of experience in commercial sales and customer relations.

American Health & Nutrition, located in Ann Arbor, Mich., promoted Michael Schachter to vice president of sales and corporate development. His duties will be to direct all sales activities and help develop corporate growth strategies. Schachter has worked for the company since 1997 and has been in the natural and organic food industry for more than 25 years.

Nature's Path Food, a manufacturer in Delta, British Columbia, Canada, created a new position to oversee the company's growing media interests and public relations initiatives. Robbin Conlinn joins the company's marketing department to manage all media inquiries, interview requests, product launches and promotions.

Eustis, Fla.-based U.S. Nutraceuticals appointed a new national account executive. Marcia Smith-Lancia is now responsible for developing new accounts throughout North America. Smith-Lancia will operate from the sales office in Nederland, Colo.

Susie W. Rockway, Ph.D., director of scientific and clinical affairs at PharmaNutrients Inc., of Lake Bluff, Ill., will address an international conference in London on practices in manufacturing nutraceuticals and functional foods. The presentation, entitled "Manufacturing Nutraceuticals and Functional Foods: Maintaining Quality Throughout the Manufacturing Process," covers methods to ensure quality and good manufacturing practices in nutraceuticals production.

H-P Distributors Inc., of Stone Mountain, Ga., promoted Marcy Guyer to national sales and marketing director. Guyer joined the company in 1999 as director of promotions and advertising. She has been in the natural foods industry for 12 years, previously working in retail management and outside sales.

Transitions For Health Inc., based in Portland, Ore., named Thomas E. Hose president. He was formerly executive vice president of sales and marketing. Prior to joining TFH, Hose spent 20 years at Proctor and Gamble and The Clorox Company in various sales and marketing management roles. He has been instrumental in guiding the company's strategic direction since joining TFH last year and has projected annual double-digit growth for the company during the next five years.

Allied Starch & Chemical of Darien, Conn., appointed four new executives to its marketing team. Edward Ludwig was hired as vice president of marketing and will be responsible for new business development. Richard Tumm, who has been with the company since 1997, was promoted from sales manager to sales and marketing manager. His responsibilities will include managing a sales team to expand business opportunities and maintain sales growth. Susan Hatfield joined the company as regional sales manager. She will direct sales and business development for New England and the surrounding region. And Joe Burger will direct sales and business development for the Western region in his role as regional sales manager.

MR Publishing of Santa Clara, Calif., appointed Jonathan Dancing chief operating officer. Dancing will be responsible for overseeing all publishing activities. He previously served as vice president of sales and marketing for Connell Communications.

Natural Foods Merchandiser volume XXIII/number 3/p. 132, 134-138

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