Natural Foods Merchandiser

Corporate profile: Lane Labs USA

Lane Labs USA, Inc.
3 North Street
Waldwick, NJ 07463

Contact: Richard Porter, Sales Manager,, 201.661.6033

Established in 1994. Credo is “The Innovative Company.” Our focus is on a limited number of proprietary natural technologies, each with clinically proven benefit
compared to the competition. For example, our unique AdvaCAL® calcium supplement has shown significant bone density improvement in each of 4 studies. AdvaCAL is an official partner of the National Osteoporosis Foundation and has been recommended by independent, authoritative third parties [ The Vitamin D Solution (2010), Health Sciences Institute Members Alert (1999 and 2010)]. LaneLabs firmly adhere to MAP pricing policy for the internet. LaneLabs proudly introduces a new AdvaCAL 2-pack with a free National Osteoporosis Foundation book attached to the back of the 2-pack.

Distributors who carry your products/line:
(e.g. Tree of Life, Threshold, UNFI, Kehe, etc.) or “sold direct to retailers”
Threshold, Palko, Nature’s Best, Tree of Life (select skus) and direct. Only work with distributors and resellers that adhere to MAP (Minimum Advertised Price) web store policy.

What uniquely differentiates your company & products from other on the shelf?
Our products offer a clinically effective benefit compared with products currently available. For example, patented H2Go® maintains daily regularity without the dependency risk or discomfort of harsh laxatives or fiber. Most LaneLabs products contain key natural ingredients, not available anywhere else. Many of these ingredients have published clinical studies confirming their benefit. These ingredients are sourced from Japan and Europe, not China.

What is one thing most retailers/consumers don’t know about your company/brand?
A serious scientific company that funds its own research, when necessary. We have an extremely loyal customer following. Product benefits are quickly noticeable to consumers in many cases.

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