Did Dang Foods let Trader Joe's kill its sales momentum?

Absolutely not. When mega-chain Trader Joe's launched its own private label coconut chip, Dang Foods found a silver lining in the situation and learned that competition is a great way to test yourself and your brand. Here, Dang Foods Founder Vincent Kitirattragarn, shares this nugget of wisdom, as well as the story of where he found his inspiration for Dang Foods, his short- and long-term vision for the family-run brand, and how he was able to create a food company without any knowledge of or experience working in the natural food industry.

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