Directly personal

Is personalized medicine the eventual evolution of direct-to-consumer?

The race is on in the personalized nutrition space and both the starting line and the victory lap appear almost certain to happen in direct-to-consumer. At the same time that services like Nutrigenomix offer cutting edge analytics in individualized nutrition, companies such as Zenamins and FitKit offer personalized supplement subscriptions based on a multiple choice questionnaire and delivered by mail. With the engines of technology revving even as scientific

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