The race is on in the personalized nutrition space and both the starting line and the victory lap appear almost certain to happen in direct-to-consumer. At the same time that services like Nutrigenomix offer cutting edge analytics in individualized nutrition, companies such as Zenamins and FitKit offer personalized supplement subscriptions based on a multiple choice questionnaire and delivered by mail. With the engines of technology revving even as scientific
All access premium subscription
This content requires a subscription to Nutrition Business Journal.
As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.
Email email@example.com for more information about subscribing.