Do consumers correlate ‘natural’ with non-GMO?

Right now, the majority of foods and beverages sold in natural products stores do not contain a specific “non-GMO” declaration. But how long will that last? We’ve certainly seen a surge in awareness about GMOs in recent years, and consumers are catching on to how these ingredients pertain to natural and organic. Colin Sankey, CEO of Snikiddy, sheds light on where consumer understanding and expectations currently lie.