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Do I need a broker?

No question, working with a broker can make a new entrepreneur’s life a lot easier. These sales experts leverage their natural products know-how and relationships with retailers to get your food, beverage, body care or supplement onto more store shelves than you may be able to alone. They also handle paperwork, solve problems, help manage categories and assist with branding. But brokers don’t work for free. Standard commission ranges from 5 percent to 15 percent. So is this partnership worth the cost? Longtime natural grocery broker Niké VanArsdale, sales manager at Dynamic Presence Rocky Mountain, offers expert advice for deciding if, who and when you should hire, as well as how to make this business bond a success. 

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