Embria Health Sciences Names Exclusive Canadian Representative

ANKENY, Iowa and SURREY, British Columbia, Aug. 29, 2007 – Embria Health Sciences has named Alliance Principle Ingredients as its exclusive Canadian representative for its line of research-based natural ingredients for the global human nutrition market. Ingredients manufactured by Embria Health Sciences that will be available from Alliance include EpiCor(R) high-metabolite immunogen and eXselen(R) selenium.

"We're extremely pleased to have Alliance Principle Ingredients representing Embria Health Sciences in Canada," said Greg Thornton, director of sales for Embria Health Sciences. "Alliance shares a similar philosophy in representing ingredients that are research- based, safe and branded."

The companies have signed an agreement allowing Alliance Principle Ingredients exclusivity in the Canadian market for Embria's EpiCor(R) ingredient, an all-natural high-metabolite immunogen, as well as other products available from Embria Health Sciences.

"Alliance is excited to be working with Embria Health Sciences in offering its products to Canadian vitamin manufacturers," said Mark Greenhalgh, president of Alliance Principle Ingredients. "The companies will move forward with Master Ingredient File registration for Embria Health Sciences products to support manufacturer products along with NHP regulations."

For information about Embria Health Sciences products offered by Alliance Principle Ingredients, contact Alliance Principle Ingredients at (604) 576-1130.

About Embria Health Sciences
Embria Health Sciences, www.embriahealth.com, combines science and nature to bring high-quality, research-based natural ingredients to the global human nutrition market. Embria's key products are manufactured using a proprietary technology, which produces vital metabolites that deliver nutritional benefits and support increased bioavailability. In 2006, Embria launched its all-natural high- metabolite immunogen ingredient, EpiCor(R), and holds Nutrition Business Journal's 2005 product merit award for its selenium ingredient, eXselen(R).

About Alliance Principle Ingredients
Alliance Principle Ingredients was founded in 1991 as Chem-West Sales Ltd. Today Alliance Principle Ingredients provides ingredients to vitamin manufacturers throughout Canada. Ingredient manufacturers represented by Alliance include Kaneka Nutrients, Cargill Acidulants brand Regenasure(R) glucosamine, Flamma, and Indena. For information about products offered by Alliance Principle Ingredients, contact Alliance Principle Ingredients at (604) 576-1130 or visit


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