Artifact Studios has just launched Fountain Video, a subsidiary company devoted exclusively to video marketing for the nutraceutical, nutritional, dietary supplement, cosmetic and food industries. Fountain will channel the expertise of documentary filmmakers into making product profiles, company overviews, owner biographies, interviews, testimonials, training and educational videos, event coverage, press releases, and investor videos.
While websites have become a standard calling card for every business, an increasing number of industries are using documentary video to market their products and services in everything ranging from sales presentations to email correspondence. It might be another sign of the times. Research from the Pew Internet and American Life Project shows people paying more attention to video than ever before, with 75% of the U.S. Internet audience watching online video during month of July, 2008.
“For years we’ve been successful in helping a number of corporate clients and smaller business owners market their products with documentaries about company history or new innovations,” says Fountain’s Production Head, David Grabias. “With all the fascinating research, science and precision that goes into real quality natural products, there’s no reason the sales presentation can’t be as compelling as a show on Discovery or Nat Geo.”
According to Account Executive, Anne Edgar, “There’s video and then there’s video. A true documentary video can become an invaluable piece of marketing collateral that speaks to the credibility of the company. It can be screened and distributed on DVD at sales presentations and
trade shows, appear on a company website, attached as a clip to email correspondence, included in a listing on online company directories…and that’s just the tip of the iceberg.”
It seems their work is already paying off for Irvine, CA-based Cyvex Nutrition. According to founder and CEO, Gilbert Gluck, customers frequently make a point of complimenting the “Welcome to Cyvex” video the team at Fountain produced six months ago. “It’s taken our marketing to a whole new level of sophistication, and we’re looking forward to working with Fountain on future projects.”
For more information, visit Fountainvideo.com Email: [email protected] Phone Anne Edgar: (323) 468-8080
About Artifact Studios
Artifact Studios, Inc., based in Los Angeles, CA and established in 2001, produces award-winning documentary films for broadcast networks, major corporate clients and small businesses. Artifact’s work has been featured on PBS, National Geographic, Discovery, A&E, and other international outlets. Additional information about Artifact can be obtained through its Web site at www.artifactLA.com.