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Entrepreneur Profile: Brook Eddy, founder of Bhakti Chai

Entrepreneur Profile: Brook Eddy, founder of Bhakti Chai
A snapshot profile of Brook Eddy, Founder of Bhakti Chai. 

What inspires you daily?


I was there studying a social movement based on Bhakti, or devotion through social action, and was moved by the vibrancy, colors, chaos… and fresh spicy chai.

I’m inspired daily by Bhakti Chai fans that reach out in poems and praise for making their day shine, giving them that little fresh ginger wink in their day, or thanking us for illustrating that brands can help to change the world through social action.  

What have been the critical factors on your road to success? 

  • Taking risks
  • Asking advice from industry veterans
  • Trusting my intuition
  • Hiring a family of fabulous fun people
  • Not allowing “no” to be the answer, but finding another way towards “yes.”
  • Finding ways to be creative in the mundane

How has the natural products industry (i.e. peers, mentors, community) enabled your success?

The natural products industry has been vital for Bhakti Chai. From networking events and workshops on managing A/R, to funding and industry leader introductions, I couldn’t have built Bhakti without the hundreds of colleagues and mentors helping to shape our company and help provide a road map to success.   

What do you wish you'd known early on in your business?

How much money I would need to grow. Raising capital for even just small growth early on was very time consuming, but necessary to keep on our trajectory of adding new regions and new products while investing in our own craft brewing equipment. 

What's on your iPod right now?

Bonobo, Billy Holiday, Balkan Beat Box, Coco Rosie, Michael Franti.  

How do you spend your free time?

Riding bikes or hiking with my 10 year old twins, practicing core power yoga, drinking cocktails, playing chess, spending time with my inspiring and supportive friends - and sleeping! 

What's a guilty pleasure of yours?

Pringles. They are a salty piece of heaven and reminder of home when I’m traveling abroad.    

What's a personal pet peeve? 

Fear. People around me that are living in constant doubt, uncertainty, or worry. I’ve always taken risks and so far, that trust has worked.

Give us an inside scoop on yourself

I’m a soccer junkie during World Cup. If I can’t catch a game, I’m on my FIFA app throughout the day to see highlights and which teams advance. I hope to be in Qatar for the 2022 World Cup! 

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