Entrepreneurin’ ain’t easy—should I quit?

Even the most successful natural and organic product manufacturers will tell you this business is tough. Really tough. Almost all have had at least a few moments, especially in the early entrepreneurial days, where they’ve considered throwing up the white flag and asking for their old job back. So how do you determine whether to buck up or peace out? Craig Lieberman, founder of 34 Degrees, lends his expert advice.

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