Vitamin & Mineral Optimize(TM) Launches at Expo East
PORT CHARLOTTE, Fla., Sept. 18, 2007 — Enzymedica, Inc., a manufacturer of indication-specific enzyme-based finished products, today announced that its absorption product Enhance(TM) has been reformulated and is now available as Vitamin & Mineral Optimize(TM). The first offering included in Enzymedica's Optimize category, Vitamin & Mineral Optimize precedes two additional Optimize products to be introduced this year.
Created to facilitate the absorption of vitamins, minerals and herbs, the refined formulation contains 5 mg of bioperine, a standardized peperine extract, as well as 13 enzymes to assist with healthy digestion and assimilation. As with the original formula, Vitamin & Mineral Optimize utilizes Enzymedica's trademark Thera-blend(TM) process, which combines different strains of each major enzyme to work more broadly in the digestive tract and throughout the entire body.
In addition to the Optimize category, Enzymedica, Inc. also confirmed that Digest(TM) and Digest Gold(TM), two of its best-selling products, are now available for 240-capsule bulk purchase. The new, high-count Digest will retail for $57.98, with Digest Gold priced at $99.98.
"With the enzyme category steadily growing, Vitamin & Mineral Optimize provides an ideal formula for maximum absorption. This concept represents the Optimize products' focus," said Tom Bohager, president of Enzymedica. "We look forward to unveiling subsequent products in this category while also providing consumers a cost-saving alternative to purchase two of their favorite, tried-and-true products."
Exhibiting at booth #1305, Enzymedica representatives will be on-hand at this year's Expo East Sept. 27-29 to introduce its Optimize products and also unveil its new enzyme product for pets.
About Enzymedica, Inc.:
Florida-based Enzymedica, Inc., was founded in 1998 to offer consumers targeted enzyme products that address digestion issues, food allergies and intolerances, cardiovascular issues, immune function and inflammation. The exclusive Enzymedica Thera-blen(TM) process combines different strains of each major enzyme to work more broadly in the digestive tract and throughout the entire body. Enzymedica's products are made from only the highest quality plant and plant-based enzymes and are 100 percent vegan and vegetarian.
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