New Hope Network is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Food brands can regain consumer trust after a food safety scare, survey finds

Recovering from a recall may be a slow process, but the majority of consumers will trust again, according to a new survey.

Despite consumers' increasing concern about food safety, many a food brand and restaurant has recovered from a food safety scare. The question of the moment is, will Chipotle be able to do it?

Advertising firm Sullivan Higdon & Sink found that, in this hyperconnected world, many consumers turn to media and actively seek out information when they hear about food safety stories. A majority of them also want to hear the company's side of the story. The firm summarized the findings of a survey of 1,039 U.S. consumers in the white paper "Allies in Unexpected Places."

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish
MOV-GettyImages-992106344

What has the pandemic done to natural retail?

That's the answer we seek to share. And we need retailers' help to do so.

This short survey will help us tell the story of the state of retail in 2020 so that retailers can benchmark their performance and have data to work with as they look ahead to 2021.

take-the-survey.png

MOV-GettyImages-992106344