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Food brands can regain consumer trust after a food safety scare, survey finds

Recovering from a recall may be a slow process, but the majority of consumers will trust again, according to a new survey.

Despite consumers' increasing concern about food safety, many a food brand and restaurant has recovered from a food safety scare. The question of the moment is, will Chipotle be able to do it?

Advertising firm Sullivan Higdon & Sink found that, in this hyperconnected world, many consumers turn to media and actively seek out information when they hear about food safety stories. A majority of them also want to hear the company's side of the story. The firm summarized the findings of a survey of 1,039 U.S. consumers in the white paper "Allies in Unexpected Places."

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