New Hope Network is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

GoodBelly’s most valuable marketing tool

The Boulder, Colo.-based probiotic drink brand has exploded in recent years, thanks in part to awesome products but also to top-notch marketing. What’s the most effective piece of GoodBelly’s strategy? Todd Beckman, cofounder of NextFoods, the maker of GoodBelly, reveals his company’s token tool. Watch and learn from the best.