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Gotta have a soul, man

These days, brands are everywhere! They scream at you on Facebook, through Google ads and inside natural products stores. Consumers get tired of the constant messaging and to some degree tune it all out. So how does your brand break through the noise and actually resonate with potential customers? By saying something really compelling, really truthful and really in line with what shoppers care about, says Ted Robb, CEO of InHouse Creative Studios. And for the current generation of spenders, meaningful messages are much different from what enticed their parents to buy products. Robb explains what to say—and how to say it—to really hit home with today’s natural consumers.

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