BROOMFIELD, Colo., May 04, 2007 (BUSINESS WIRE) -- In a move to make it easier for young families to go organic, Horizon Organic(R) introduces the first ever organic milk fortified with DHA omega-3. Studies have shown that this important nutrient, traditionally found in breast milk and now in most infant formulas, plays a positive role in children's heart, brain and eye health.(1)
According to noted Stanford University pediatrician Dr. Alan Greene, M.D., F.A.A.P, Horizon Organic Milk Plus DHA assists parents to transition children to regular milk from breastfeeding or infant formula without sacrificing the benefits of DHA. Furthermore, all Horizon Organic products are certified organic, produced without the use of antibiotics, added growth hormones or pesticides.
Horizon Organic Milk Plus DHA is produced with Martek Biosciences' life'sDHA(TM) - an all-vegetarian and sustainable source of DHA omega-3 that doesn't alter the flavor of the original milk product. DHA omega-3 is a long-chain omega-3 fatty acid that serves as a primary building block for the brain and the eyes and supports brain, eye and cardiovascular health throughout life. Research studies link DHA omega-3 to a range of important health benefits including heart health and proper brain and eye function. There also is a large and growing body of scientific evidence demonstrating that people of all ages, from infants to aging adults, benefit from an adequate supply of DHA omega-3 in the diet.
"It's easy to make a huge impact with a few simple, strategic purchases at the top of the food chain, starting with organic milk," said Dr. Greene. "Horizon Organic's Milk Plus DHA represents a great way to incorporate delicious, nutrient-packed, healthful organic food into your child's diet."
Horizon Organic is joining forces with Dr. Greene to underscore its commitment to provide parents with products they need to maintain the health of their children without sacrificing good taste. Dr. Greene, attending pediatrician at the Lucile Packard Hospital at Stanford University and author of From First Kicks to First Steps, has created a comprehensive organic food guide for parents considering a switch to organic foods. Dr. Greene's The Organic Prescription furnishes the tools necessary to transition to a healthy and delicious organic diet.
"The Organic Prescription is a great tool for teaching parents all about the simple choices we make," said Blaine McPeak, Horizon Organic's president. "Horizon Organic knows that simple choices like choosing organic can make a big difference for families, communities and the environment. By introducing Horizon Organic Milk Plus DHA, Horizon Organic makes it easier than ever for parents with young children to start an organic diet early and get them on the fast track to a more organic lifestyle that benefits their own health and that of our planet."
Beginning in June, Horizon Organic's half-gallon sizes of whole, Reduced Fat (2 percent) and Low Fat (1 percent) milk will be fortified with DHA and will be available at supermarkets and natural food stores nationwide. For more information about Horizon Organic and the benefits of organic dairy products, visit www.horizonorganic.com.
ABOUT HORIZON ORGANIC
Horizon Organic, founded in 1991, was the first certified organic dairy to distribute products nationally in the United States. The company remains true to its vision for a more organic planet, purchasing milk from 349 certified organic dairy farms and providing certified organic dairy products to natural foods retailers and supermarkets across the country. Horizon Organic's products are produced without the use of antibiotics, added growth hormones, or harmful pesticides. That's the organic promise from our farmers to consumers. For more information on the growing world of organic, visit www.horizonorganic.com.
Martek Biosciences Corporation (MATK) is a leader in the innovation and development of DHA omega-3 products that promote health and wellness through every stage of life. The Company produces life'sDHA(TM), a sustainable and vegetarian source of DHA omega-3, for use in foods, beverages, infant formula, and supplements, and ARA (arachidonic acid), an omega-6 fatty acid, for use in infant formula. For more information on Martek Biosciences, visit http://www.martek.com/.
(1) For more details on the research conducted on DHA, visit http://www.lifesdha.com/.