To keep the Federal Trade Commission from knocking down your doors, every single claim you make about your natural product—on packaging, on your website, at trade shows—must be accurate and backed by evidence. But you can also be held responsible for the things people who use your product say. Attorneys Ivan Wasserman, partner at Manatt, Phelps & Phillips LLP, and Justin Prochnow, shareholder at Greenberg Traurig LLP, share some surprising reasons why natural and organic product companies have been nailed by the FTC in the past, and offer expert advice for avoiding the same fate.