New Hope Network is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

How can I make sure my supplement claims are substantiated?

If you're developing a new supplement product, it's essential to make substantiated claims about its ingredients and effects so you don't get tangled up legally by noncompliance with the DSHEA (Dietary Supplement Health and Education Act of 1994).

Loren Israelsen, President of the United Natural Products Association, points out that the potency of the ingredients in your product is as important to consider as the actual ingredients themselves. As he says: "A lot of ingredient suppliers have performed interesting studies on your ingredient, but you should ask yourself: do you have enough of that ingredient in your product, in the way it was studied, to provide the effect you are promising to your customer?"

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.