What got you started on this crazy venture in the first place? If you say, “Oh, it’s a boring story,” we won’t believe you for a second. Your entrepreneurial path may not seem notable to you because you’re living it, but we haven’t found too many natural startups that don’t have an interesting tale. Let people hear yours. Adam Butler, cofounder and director of collaboration at The Butler Bros, explains how conveying your brand-building journey can catch consumers’ attention and ultimately benefit your business.