How do I build brand recognition?

You’ve got a killer logo, a clear message, a distinct product and even a cadre of customers who are clamoring for your organic chocolate bars. Sounds like you’ve crafted a viable brand—great job! Now you want even more people to not only know about your company, but tell their friends and family about you too. Sterling-Rice Group managing partner John Grubb gives us expert advice about how to build brand recognition.