How to get your product on and off the shelf at Whole Foods

David McCormick, Rocky Mountain grocery coordinator, shares his Whole Foods knowledge in this Naturally Boulder presentation.

You'll learn:

• About Whole Foods stores and regions, buyers and local foragers. 
• How the New Supplier Process works.
• How Whole Foods partners with suppliers to promote and sell products.

Additional resources: 

How to get into Whole Foods, Lisa Turner

How Whole Foods works, Bob Burke and James Curley

Whole Foods calls the shots for startups, Wall Street Journal