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How ingredient lead times can sink your business

Eric Schnell and Debbie Wildrick, founders of natural products megaconsultancy MetaBrand, have seen their fair share of beverage businesses struggle with ingredient sourcing issues. Especially when you're dealing with high-demand, non-commodity ingredients—like superfruits and active herbs—you have to make sure you have adequate inventory, especially if your product takes off. You don't want dozens of orders coming in the door with six weeks left until your acai berries arrive.

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