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How to keep ahead of natural trends

Time and time again, trends start in the natural products industry and then—much, much later—blow up in mainstream. Local? Budweiser: “We’re America’s largest local brewer.” Preservative free? Hormel: “Our prepackaged natural deli meats don’t use any ingredients you won’t find in nature.” Yawn. You want to be ahead of these trends long before they’re copped by conventional corporations. Chris Algea, founder of Keen One Foods, offers his top tips for keeping your eyes and ears open.

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