Who's your key consumer? Yoga moms? Young professionals? Health-conscious seniors? You have to know your audience if you want to sell to them. New research from New Hope Natural Media sheds a unique light on the natural products consumer base. We've identified five segments of consumers that exhibit similar character traits and buying habits — and they may not be the groups you initially expect. New Hope Senior Director of Content and Insights Carlotta Mast presented this research in April 2014 during a seminar co-hosted with Faegre Baker Daniels and Silverwood Partners.

Click here to learn more about New Hope's Market Innovation Consumer Segmentation.