If you work with raw materials that are not commodities, not super-prolific crops or not grown in the U.S., you’ll likely hit more sourcing snags than, say, the guys who use only corn. It gets even dicier for small startups that can’t afford to buy big quantities or tie up too much capital in backup ingredients. Blake Niemann, founder and president of eatKeenwa Krunch, knows these challenges all too well. Here, he explains how his company mitigates risks in the volatile quinoa market.
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