Infographic: Halloween is 2nd most profitable holiday for retailers

Halloween is second only to Christmas when it comes to making money for mass retailers—and increasingly, natural ones.

The stats in this infographic (from the Stop Zombie Mouth, a campaign by the American Dental Association and PopCap games) may give you some new ideas for merchandising this Halloween.

For instance, Coloradans search Google most often for organic candy; Oregonians for gluten-free; and Kentuckians for sugar-free. In 2011, gluten-free candy searches surged past sugar-free.

(Click to enlarge)

Source: PopCap Games