It’s Déjà Vu All Over Again: Sabinsa Selects Shelton Group as Public Relations Firm

Suzanne Shelton, President of The Shelton Group Public Relations, announced today that Sabinsa Corporation has rehired her firm to handle Sabinsa’s public relations.

The Shelton Group was Sabinsa’s PR firm for a decade beginning in 1993.

“Sabinsa became well-known and respected as an ingredient company during Suzanne’s tenure. Her ability to communicate our values, the science behind our products and our commitment to quality played a major role in telling our story,” said Marketing Director Shaheen Majeed. “We are pleased to once again work with Suzanne and we look forward to the rich experience that she brings, not only to our company but to the industry.”

Shelton will be working on company visibility, intellectual property protection and product education, as well as industry issues in which Sabinsa is involved.

“I could not be happier to be representing Sabinsa again,” Suzanne said. “ I have worked with them for literally half of my natural products industry career, so clearly it has been a productive and successful relationship. I respect Sabinsa’s commitment to science and quality, and look forward to working with them to move the industry forward.”

About The Shelton Group:

The Shelton Group PR has provided public relations services to both international and domestic dietary supplement and natural products manufacturers, suppliers and associations since 1988. Shelton’s services go far beyond traditional PR tactics by covering regulatory concerns, market sensibilities, and industry issues and practices as well as facilitating industry introductions among her extensive network of contacts. The company’s knowledge of and commitment to the industry is evidenced by founder Suzanne Shelton’s active membership in the Natural Products Association and American Herbal Products Association, and her Natural Products Foundation board position as well as association committee positions. In 2005 she received an NBJ award for Efforts on Behalf of Industry and a 2006 NNFA Crusader award. Her clients’ benefit from information only an insider can deliver, an unequalled network of contacts and two decades of relationship building.

About Sabinsa Corporation:

Sabinsa Corporation, founded in 1988, is a manufacturer and supplier of herbal extracts, cosmeceuticals, minerals and specialty fine chemicals.

Sabinsa's mission is to provide alternative and complementary natural products for human nutrition and well-being. Over the past 20 years, Sabinsa has brought to market more than 100 standardized botanical extracts and privately funded several clinical studies in conjunction with prestigious institutions in support of these products. With more than 80 scientists working full time conducting ongoing research both in India and the United States, Sabinsa continues to develop and patent phytonutrients for the world market. All products intended for human consumption are certified Kosher, with some certified Halal.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.