Kaneka Unveils Active Antioxidant Form of CoQ10 at SupplySide East

The global market for coenzyme Q10 is expected to continue it's double digit growth through at least 2010 (NBJ). Kaneka Nutrients is capitalizing on this growing global demand by launching it's next generation product, Kaneka QH(TM) (Ubiquinol) - the most active antioxidant form of CoQ10.

After more than 10 years of research and development, Kaneka is proud to launch this pre-converted form of CoQ10, specifically addressing the needs of the 10+ age group and those suffering from various diseases and symptoms of lifestyle related conditions: fatigue, stress and lack of stamina or energy. Unlike traditional CoQ10 Kaneka QH(TM) is the active antioxidant form and does not require initial enzymatic reduction; thereby providing for the maximum of CoQ10.

Fast Facts

1. Ubiquinol is the most active "antioxidant" form of CoQ10, responsible for the powerful benefit associated with CoQ10.

2. Ubiquinol is one of the critical CoQ10 redox* forms for ATP (energy) production in every cell of the body, the other being traditional CoQ10 (Ubiquinone). Both forms must be present in sufficient quantities for efficient ATP production.

3. Normally, the conversion process from CoQ10 to Ubiquinal occurs naturally in the body. But the 40+ population and those suffering from oxidative stress have difficulty converting it; KanekaQH™ is the "pre-converted" form of CoQ10.

4. A recent stud on mice showed that while those who supplemented with CoQ10 saw significant benefits, their ability to reduce CoQ10 into Ubiquinol began to diminish by late middle age. Those who supplemented with KanekaQH™ showed marked improvement in both physical appearance and activiity into old age.

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