LUNA(R) Launches First Women's Nutrition Bar to Harness the Power of Tea

BERKELEY, Calif., Feb 12, 2007 (BUSINESS WIRE) -- LUNA(R), the makers of the Whole Nutrition Bar for Women(TM), today announced the launch of LUNA Tea Cakes, the first nutrition bar to harness the power of tea, along with other ingredients, to promote specific aspects of women's wellness, such as mood balance, better skin and longevity.

LUNA Tea Cakes offer a new twist on the popular LUNA bar line, with a unique shape and texture that make them different from a typical nutrition bar. The new bar-like product tastes more like a soft-baked cookie and is LUNA's first non-soy, 95 percent USDA certified organic baked snack.

Each LUNA Tea Cake combines organic ingredients, vitamins and minerals, and premium organic tea from The Republic of Tea to deliver a wide range of functional nutritional benefits. Ongoing research suggests tea's anti-oxidant properties can help protect against a range of cancers, reduce the risk of heart attack and stroke, and help the response of the body's immune system. By combining antioxidant-rich teas with other nutritional ingredients such as blueberries, pomegranates, Goji berries, Omega-3, Calcium, Vitamin D and Beta Carotene, LUNA Tea Cakes are the perfect snack to nourish and revitalize women.

LUNA Tea Cakes are available in three delicious flavors, each providing distinct benefits:
-- Orange Blossom - For Healthy Skin (White Tea)
-- Beta Carotene, Magnesium & Copper, B Vitamins, Omega-3
-- Pomegranate Berry - For Longevity (Green Tea)
-- Blueberries, Pomegranates, Calcium, Omega-3
-- Vanilla Macadamia - For Mood Balance (Rooibos Red Tea)
-- Goji berries, Vitamin D, low glycemic to banish sugar spikes

In addition to nutritionally beneficial ingredients, LUNA Tea Cakes also encourages women to take time out of their busy schedules to rejuvenate. "It's important for busy women to treat themselves for overall wellness, which is why each LUNA Tea Cake includes a LUNA Moment, offering an encouraging reminder about the importance of self and relaxation - enjoying nourishing food can be a part of that process," said Kristel Cerna, LUNA brand director. "LUNA Tea Cakes are the perfect snack for women to enjoy as part of their daily routine to take time to recharge, as well as unwind."
LUNA Tea Cakes are the first product introduction related to the collaboration of two San Francisco Bay Area brands - The Republic of Tea and LUNA, part of Clif Bar & Co. The second product introduction and ideal complement to the LUNA Tea Cakes are the LUNA Nutritional Iced Tea For Women made by the Republic of Tea. This collaboration marks an extension of both brands' line of products that benefit and nourish the specific needs of today's on-the-go women.
Nutritional Benefits

-- The first non-soy LUNA product
-- 95 percent USDA organic
-- 130-150 "right calories" made with functional ingredients such as White, Green and Red Tea
-- High in energizing Vitamins B and D and a great source for Omega-3s, Calcium, Beta Carotene, Magnesium and Copper
-- Low glycemic index
-- No artificial flavors or sweeteners, trans fat or hydrogenated oils, and no high fructose corn syrup

Pricing and Availability
LUNA Tea Cakes are available immediately nationwide and are sold at natural food stores with a suggested retail price of $1.49. For additional information on LUNA Tea Cakes, please visit: .

About Clif Bar & Co.
Clif Bar & Co. ( is a leading maker of all-natural and organic energy and nutrition foods and drinks, including the CLIF(R) BAR energy bar and LUNA(R), The Whole Nutrition Bar for Women. Focused on great food and sustainability, Clif Bar & Co. works diligently to reduce its footprint on the planet from the field to the final product.

About The Republic of Tea
Founded in 1992 under a charter to start a "Tea Revolution," The Republic of Tea, leading purveyor of premium teas, is committed to offering only the highest quality teas and herbs, while conducting business in a socially responsible manner. The Republic of Tea's distinguished collection of teas, herbs, super-premium brewed iced teas and tea-inspired products are available at specialty retailers and restaurants throughout the United States. Signature offerings include: Fair Trade Certified teas, Imperial Republic Teas, white teas, Sip and Go Bottled Iced Teas, tea honey, tea jam, stir fry tea oil, USDA Organic teas, tea ware and a set of varietal glass-bottled iced teas crafted exclusively for fine restaurants. All full-leaf and bagged teas are Certified Gluten-Free by the Gluten-Free Certification Organization. The Republic of Tea is also a member of the Ethical Tea Partnership.

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