Here, natural products broker John Maggiore covers the A-to-Z of margins and pricing. What's an ideal margin? Is margin the same as markup? What all is included in COGS? No matter your level of expertise, even the most experienced entrepreneurs need to brush up on the basics every once and a while.

This video is an excerpt from a two-day seminar Burke held with John Maggiore in San Francisco in May. Learn more about Burke and Maggiore's natural products sales seminars at the Natural Products Consulting Institute website.

(Viewing tip: If you want to get a closer look at the PowerPoint slides in this presentation, click the "full screen mode" box in the lower right corner of the video screen.)