It’s certainly an honor to be recognized by the natural, organic and nutritional products industry’s leading business magazine, and even more so when the acknowledgment is for an initiative that’s just entering its second year.
MetaBrand Capital, a “conscious capital” private equity fund launched in 2014 and the investment pillar of MetaBrand—a full service firm providing product formulation, outsourced operations, and sales and marketing services to natural, organic and nutritional food and beverage brands – has been honorably recognized for its outstanding efforts in advancing and supporting organic, natural products brands and entrepreneurs with the 2014 Nutrition Business Journal’s (NBJ) Investment in the Future Award.
The most successful business leaders in the nutrition industry for 2014 have been announced in NBJ’s annual Business Achievement Awards issue, published in January 2015. Recipients of the NBJ Business Achievement Awards will be honored during the 18th annual NBJ Summit, a leading executive-level business conference held July 20 to 23 at the St. Regis Hotel Monarch Beach Resort in Dana Point, Calif.
NBJ is the premier publication for the nutrition, natural, organic, dietary supplement and integrative medicine industries. Each year, the publication recognizes the industry's most notable business leaders in its annual Business Achievement Awards issue.
“We are honored to receive the esteemed recognition from NBJ,” said MetaBrand founder and longtime natural products entrepreneur Eric Schnell. “MetaBrand and MetaBrand Capital are dedicated to supporting and serving the growing demand for health and wellness solutions. We fundamentally—and sincerely—believe in paving the way and co-creating a better future for the next generation of natural and organic product entrepreneurs. The Investment in the Future recognition is truly at the heart of our business.”
MetaBrand Capital’s investment funds offer financing opportunities to mission-based, natural products brands and entrepreneurs. Securing funding is often the most complex challenge facing natural products entrepreneurs, particularly the smaller brands that independent natural retailers rely on for product differentiation. MetaBrand Capital aims to make accessing money easier and more viable for emerging natural and organic brands.
Taking the triple-bottom line approach to corporate responsibility one step further, MetaBrand and MetaBrand Capital embrace the “Quadruple Bottom-Line,” a socially and environmentally aware business philosophy dedicated to People, Planet, Profit—and Purpose. Through the MetaBrand Capital funds, the company focuses on growth capital investments in the food, beverage, nutrition and natural and organic product sectors with strategic partners that embody a similar socially conscious business approach.