Boulder Brands Inc. (BDBD) today announced that the company has restructured its organization to better align functional teams, improve the company`s operational effectiveness and deliver improved and consistent results. These initiatives include the integration of Boulder Brands` sales, marketing and innovation functions to activate consumer-driven marketing programs and drive sustainable profitable growth.
Boulder Brands also announced today a series of executive officer and management changes in connection with the organizational realignment. In total, the company has reduced its salaried headcount by approximately 15 percent. The company anticipates deploying the bulk of the cost savings associated with these changes against enhanced marketing activities expected to help drive velocities of core products.
"This strategic alignment is an important first step toward implementing meaningful change across Boulder Brands," said Jim Leighton, interim chief executive officer. "Through this right-sizing of our organization, we are creating a more streamlined and integrated platform that will reduce administrative costs and allow us to focus our spending priorities towards innovative consumer marketing programs. Our objective is to more effectively introduce our brands to a broader base of consumers and better support these brands as distribution gains continue. The board and management team are confident these actions will create value for shareholders by better focusing on operational initiatives that will deliver improved, sustainable results."
The combined sales, marketing and innovation function will be led by Phil Anson, who has been appointed chief commercial officer, effective immediately. Mr. Anson previously served as the company`s chief innovation officer and will continue to report to Mr. Leighton. Mr. Leighton added, "As founder of EVOL, Phil has unique expertise around the development, branding, marketing and distribution of food products that are highly complementary to Boulder Brands` objectives."