From Thursday, 7 August 2008, Mr Max will introduce a new private-label health-conscious furikake (dry condiments for sprinkling over rice) into all of its 42 stores. The new product line, which includes “Make a Good Choice! Calcium Iri Nori Tamago; Calcium Houfu Nori Kozakana; and Calcium Iri Nori Katsuo” is safe, does not use any chemical seasonings, is low in salt and rich in calcium. As the products contain absolutely no chemical seasonings, they are also safe for children. Each bag contains 32 g and is sold at a moderately priced JPY 78.