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Natural Foods Merchandiser

Natural retailers ring up healthy sales in 2010

Recent sales data from the Natural Foods Merchandiser 2010 Market Overview show that despite the economy, the natural retailers' core customer has continued to buy. Which categories enjoyed an increase in 2010?

In 2010, natural product stores enjoyed increased sales across categories, with the only decline evidenced in the nondairy beverage category. Despite the economy, it seems that the core customer has continued to shop natural, while other customers are returning to the stores.

Sales highlights:

  • Food totaled $21.8 million in sales, up 7.7 percent from 2009.
  • Supplements averaged $10.2 million, up 5.9 percent, with sport supplements leading the growth.
  • The personal care and other sales category topped out at 6.1 percent over last year, coming in at about $4.5 million.

Natural Product Stores' 2010 Sales by Category


Natural products stores' 2010 sales by category


Access the full Market Overview to find overall spending figures, product segment sales, average sales per store and overall business statistics for natural products retailers along with analysis and commentary from industry experts.

Also included in the Market Overview is the Gourmet Guide, which shows that specialty natural products sales grew 15.6 percent in natural products stores last year—certainly a category to explore.

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