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Nature’s Path Announces Key Promotions in its Sales and Marketing Department

(Richmond, B.C., CANADA) – Nature’s Path Foods, a privately held company and leading producer of USDA-certified organic foods, announces the following promotions: Chip Goble, Vice President of North American Sales; Jeff Davis, U.S. National Sales Manager; Erik Eaton, District Sales Manager East; and David Neuman, Executive Vice President of Global Sales & Marketing.

Goble has worked hard building the Nature’s Path brand in the U.S. market for nine years as the former U.S. National Sales Manager. Now as VP of North American Sales, he will join the company’s long-standing Canadian National Sales Manager Helen Midwood to expand the sales and marketing efforts in Canada. Goble’s career started in 1986 at Chuck’s Supermarket. He also worked at Coca Cola Enterprises and Fresh Fields Markets (Whole Foods Market) before starting in 1997 as Nature’s Path Foods’ Eastern U.S. Sales Manager.

Davis was recruited to join Nature’s Path as its Director of Sales West more than seven years ago. In his new post, Davis will lead the company’s talented U.S. sales team and continue to expand upon Nature’s Path sales growth, which exceeded 20 percent in 2005. His 31 years of food management experience has given him the tools needed to build strong customer relationships in the natural foods industry.

Eaton, who spent the past five years as Nature’s Path Foods’ Eastern Regional Sales Manager, will now be responsible for supervising three regional managers. He has 15 years of experience working in the industry as a broker, distributor and manufacturer’s representative.

In his expanded role at Nature’s Path, Neuman will be responsible for building the Richmond-based company’s corporate strategy, expanding the brand internationally, and overseeing the growing sales and marketing teams. Neuman, who has worked at Nature’s Path for nine years, continues to report directly to the founders, Arran and Ratana Stephens. In addition to Neuman’s extensive experience in the natural and organic foods industry, he currently serves on the Whole Grain Council’s Board of Directors as Vice Chair.

Nature’s Path Founder & President Arran Stephens said the recent promotions in the sales and marketing department represents the company’s strong growth in Canadian and international markets.

“All of these promotions, including some new positions, are an indication of our continued growth,” Stephens said. “We are out-performing the competition and proactively growing into new markets. The changes we are making internally are just the beginning of the positive changes on the horizon.”

Nature’s Path manufactures a full lineup of products including cereals, breads, waffles, cereal bars, granola bars cookies and crackers. The company also produces EnviroKidz and LifeStream branded products. Nature’s Path and EnviroKidz branded products combined are the leading sellers of certified USDA organic breakfast cereal in U.S. natural foods supermarkets.

Founded in 1985, Nature’s Path Foods is headquartered in Richmond, B.C., Canada and employs over 250 people at its four facilities in Canada and the U.S. It produces breakfast and snack foods as well as other grain based products that are sold in specialty food stores and national retailers in North America and 30 other countries around the globe. The company’s brands include: Nature’s Path, EnviroKidz™ and LifeStreamÒ. For more information, visit

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