New Hope Network is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Never say this to a retailer

You know your organic herbal teas taste great and calm nerves. Now you just have to convince retailers. But how you approach them with this info makes all the difference. Pitch it properly and you may land your brand on store shelves. Say the wrong thing and buyers will show you door. Michael Kanter, co-owner of Cambridge Naturals in Cambridge, Mass., tells us what to never, ever say when presenting a new natural product.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.