New Product Review's Top 40

Each month, The Natural Foods Merchandiser polls retailers throughout the United States to determine what products are selling in various regions. To participate, contact [email protected]

1. Tree of Life Soy Wonder
   
2. Atkins Country White Bread Mix
   
3. Atkins Pancake and Waffle Mix
   
4. Atkins Syrup Sugar Free
   
5. Bragg Apple Cider Vinegar

1. Carlson Super-1-Daily
   
2. Carlson E-Gems 400 IU
   
3. NOW Foods Super Primrose Oil
   
4. Nature's Plus Ultra Hair Plus
   
5. Solaray Ginger Root 550 mg

1. Tom's of Maine Natural Mouthwash, Cinnamint
   
2. Nature's Gate Natural Toothpaste Gel, Wintergreen
   
3. Kiss My Face Peaches & Crème Moisturizer
   
4. Jason Satin Soap, Glycerin & Rosewater
   
5. Kiss My Face Olive & Aloe Bar Soap Miscellaneous
   
   1. Allens Naturally Biodegradable Dishwashing Liquid
      
   2. Allens Naturally Biodegradable Fruit & Veggie Wash
      
   3. Trapp Private Gardens Candles
      
   4. Wally's Ear Candles
      
   5. Ancient Candles Paraffin Ear Candles
   Gina Fera,
   general manager, Alternative Food Co-op, Wakefield, R.I.
   
   Grocery
   
   1. Santa Cruz Organic Lemonade
      
   2. Bearitos Tortilla Chips, Organic Yellow Corn, Salted
      
   3. Imagine Foods Rice Dream, Enriched Vanilla
      
   4. Mi-Del Snaps, all flavors
      
   5. Seeds of Change Pasta Sauce, Roasted Garlic & Onion
   Supplements
   
   1. NOW Foods Evening Primrose Oil, gels
      
   2. NOW Foods Ester-C 1,000 Double Strength
      
   3. NOW Foods Acidophilus and Bifidus
      
   4. NOW Foods Vit-Min
      
   5. Nature's Plus Spiru-tein, Chocolate
   HABA
   
   1. Sappo Hill Oatmeal Soap
      
   2. Avalon Organic Botanicals Lavender Shampoo
      
   3. Nature's Gate Herbal Shampoo, Chamomile
      
   4. Nature's Gate Herbal Conditioner, Chamomile
      
   5. Kiss My Face Organic Whitening Toothpaste
   Miscellaneous
   
   1. Vegetarian/Vegan Cookbooks
      
   2. Wysong Pet Foods
      
   3. Down To Earth Homemade Beeswax Candles
      
   4. Temple Incense Resins
      
   5. Cayuga Citronella Candles
   Tom Van Cader,
   promotions manager, Health & Harvest, Louisville, Ky.
   
   Grocery
   
   1. Westsoy Soy Slender, all flavors
      
   2. Ener-G Wheat-Free Pretzels
      
   3. Atkins Crunchers, all flavors
      
   4. Darielle Pasta, all kinds
      
   5. Nature's Path Optimum Power Breakfast
   Supplements
   
   1. Omega High Lignan Flax Oil
      
   2. Best Life Viga
      
   3. Alacer Corp. Emer'gen-C, Orange
      
   4. Nature's Life Super-Green Pro-96
      
   5. SeaSilver
   HABA
   
   1. Burt's Bees Beeswax Lip Balm
      
   2. Avalon Organic Botanicals Lavender Cream Shave
      
   3. Aura Cacia Lavender Essential Oil
      
   4. Nature's Gate Organics Lavender & Aloe Liquid Soap
      
   5. Reviva Seaweed Soap
   Miscellaneous
   
   1. Penta Bio-Hydration Water
      
   2. Wally's Ear Candles
      
   3. Innova Canned Food for Dogs, Adult
      
   4. Country Save Laundry Detergent
      
   5. Champion Juicers
   Mary Huntley,
   manager, Dewalts, Pittsburgh
   
   Grocery
   
   1. Food For Life Ezekiel 4:9 Bread
      
   2. Tinkyada 100% Rice Pastas
      
   3. Aunt Gussie's Almond Biscotti
      
   4. Follow Your Heart Grapeseed Oil Vegenaise
      
   5. Irene's Health Bakery Gluten Bread
   Supplements
   
   1. Green Kamut Co. Just Barley Green Juice
      
   2. Barlean's High Lignan Flax Oil
      
   3. Natural Vitality Natural Calm
      
   4. Buried Treasure Calcium Plus 10
      
   5. Alacer Corp. Emer'gen-C, all flavors
   HABA
   
   1. Antica Herbavita Hair Coloring
      
   2. Nature's Gate Moisturizing Soap
      
   3. Thai Deodorant Stone, Push Stick
      
   4. Burt's Bees Carrot Nutritive Day Cream
      
   5. Burt's Bees Poison Ivy Soap
   Miscellaneous
   
   1. Crystal Candles
      
   2. Seventh Generation Dish Liquid
      
   3. Kuumba Made Exotic Fragrances
      
   4. Enviro Products Shower Filters
      
   5. Divine Ear Candles
   Steve Whitlow,
   general manager, Rainbow Whole Foods Grocery, Jackson, Miss.
   
   Grocery
   
   1. Food For Life Ezekiel 4:9 Bread
      
   2. Brown Cow Nonfat Yogurt, Plain
      
   3. Kashi Seven in the Morning Cereal
      
   4. Health's Wealth Bacon
      
   5. Garden of Eatin' Tortilla Chips, Red Corn and Blue Corn
   Supplements
   
   1. Health Plus Super Colon Cleanse
      
   2. Renew Life Cleanse Smart
      
   3. Nature's Plus Red Yeast Rice
      
   4. NOW Foods Co-Q10
      
   5. Daily Coral Calcium
   HABA
   
   1. Kiss My Face Chamomile Olive Bar Soap
      
   2. Burt's Bees Coconut Foot Creme
      
   3. Cine's Peppermint Soap
      
   4. Green Ban For People Double Strength Herbal Insect Repellant
      
   5. Nature's Gate Tea Tree Oil Shampoo and Conditioner
   Miscellaneous
   
   1. Wellness Pet Food
      
   2. Nag Champa Incense
      
   3. Live Sweet Basil Plants
      
   4. Penta Bio-Hydration Water
      
   5. Ecover Natural Laundry Liquid
   Steve Crevoshay and Madeleone Winfield,
   owners, Newport Natural Foods, Newport, Vt.
   
   Grocery
   
   1. Stow Mills Tofu, Extra Firm
      
   2. Kashi Go Lean Cereal, all kinds
      
   3. Food For Life Ezekiel 4:9 Bread
      
   4. Woodstock Almond Butter, Smooth, No Salt
      
   5. Traditional Medicinals Smooth Move
   Supplements
   
   1. Health Direct AminoSculpt Collagen
      
   2. NOW Foods Glucosamine Chondroitin Double Strength
      
   3. Solaray Red Yeast Rice
      
   4. Optimum Nutrition Natural Whey Protein, Vanilla
      
   5. New Chapter Xyflamend
   HABA
   
   1. Dr. Bronner's Pure-Castile Soap, Peppermint
      
   2. Boericke & Tafel Arniflora Gel
      
   3. Natrapel DEET-Free Insect Repellant
      
   4. Nature's Gate Herbal Conditioner
      
   5. Nature's Gate Skin Therapy
   Miscellaneous
   
   1. Ecover Natural Dishwashing Liquid
      
   2. Ecover Natural Laundry Detergent
      
   3. Seventh Generation Chlorine-Free Diapers
      
   4. Neem Aura Citronella Sticks
      
   5. Way Out Wax Citronella Candles
   Cynthia Warner,
   manager, Natural and Organic Foods, Knoxville, Tenn.
   
   Grocery
   
   1. Mi-Del Ginger Snaps
      
   2. Eden Foods EdenBlend Rice and Soy Beverage
      
   3. Omega Coconut Oil
      
   4. Pastariso Brown Rice Spaghetti
      
   5. Terra Malt Vinegar Frites
   Supplements
   
   1. NOW Foods Silymarin
      
   2. Barlean's High Lignan Flax Oil
      
   3. Country Life Maxine
      
   4. Emerita ProGest Body Cream
      
   5. Sonne's Liquid Bentonite
   HABA
   
   1. Crystal Travel Size Stick Deodorant
      
   2. Avalon Organic Botanicals Lemon Verbena Shampoo and Conditioner
      
   3. Masada Psorialeve Skin Calming Cream
      
   4. NOW Foods Lavender Oil
      
   5. Aubrey Jojoba/Aloe/Yucca Desert Herb Shampoo
   Miscellaneous
   
   1. Dr. Bronner's Pure-Castile Soap, Peppermint
      
   2. Seventh Generation Dish Liquid, Green Apple with Aloe Vera
      
   3. Petguard Yeast/Garlic Wafers
      
   4. NOW Foods Empty Gelatin Capsules
      
   5. Thursday Plantation Tea Tree Chewing Sticks
   Peter Garfinkel,
   president, Livingston Natural Foods, Livingston, N.J.
   
   Grocery
   
   1. Atkins Advantage Bars
      
   2. EAS Myoplex Carb Sense Bars
      
   3. Penta Bio-Hydration Water
      
   4. Keto Frosted Flakes, Original
      
   5. Low Carb Enchantments Sugar-Free Cookies
   Supplements
   
   1. Solaray Cal-Mag Citrate With Vitamin D
      
   2. Iron-Tek Essential CLA
      
   3. Source Naturals Skin Eternal
      
   4. Nature's Plus Ultra Rx-Joint
      
   5. Ethical Nutrients Perfect Soy
   HABA
   
   1. Derma-E DMAE Alpha Lipoic C-Ester Retexturizing Cream
      
   2. Jason Vitamin E Oil
      
   3. Nature's Gate Deodorant
      
   4. Desert Essence Tea Tree Oil
      
   5. Boericke & Tafel Arniflora Arnica Gel
   Miscellaneous
   
   1. Dolisos EluSun Natural Skin Tanning
      
   2. Nutribiotics Dschungel Juice
      
   3. Ecover Non-Chlorine Bleach
      
   4. Aura Cacia Tranquility Massage Oil
      
   5. Dr. Atkins' New Carbohydrate Gram Counter (M Evans & Co., 1997)

   Natural Foods Merchandiser volume XXIV/number 9/p. 125