New products - July/August 2010

Cookie line with vegetables
Original Smart Cookie, a division of Nature's Select Food Group, has launched its new line of cookies. Made from all natural ingredients, the cookies cleverly provide fruits and vegetables, such as squash, carrots and cauliflower. The four varieties are: Chocoloco, a double chocolate cookie with spinach, broccoli, zucchini, peas, dried apricots and applesauce; Yellow Mellow, a chocolate chip cookie with corn, cauliflower, squash and applesauce; Nuts-Oat Crazy, a chocolate peanut butter cookie with carrots, parsnips, sweet potatoes, applesauce and oatmeal; and Gimme a Beat, made with beets, raspberries and applesauce. The cookies come in 12oz packages and are available in two sizes: bite-size (about 36 mini cookies) and regular (12 cookies).

Shelf-ready açai beverage
Açai Roots of California has launched its fifth shelf-stable and ready-to-drink beverage, Açai Roots Pure Açaí Juice. Its other products include açaí juice smoothies, açaí energy shots and the açaí liquid concentrate. The new drink is full of antioxidants (3,000 ORAC per serving), omegas and other nutrients; it is available in 10oz and 32oz bottles.

Vitamin D3 launched by Jarrow
Jarrow Formulas has launched Vitamin D3, 5000IU, a cholecalciferol form of vitamin D that is the most bioavailable. Cholecalciferol is the naturally occurring form of vitamin D; it is a prehormone that is synthesized naturally in the skin by ultraviolet B irradiation of 7-dehydrocholesterol. Cholecalciferol is real vitamin D and all other compounds are either metabolic products or chemical modifications. Low levels of Vitamin D are linked to poor heart health and insulin resistance.

Supplement for mental clarity
EuroPharma's new Mental Advantage dietary supplement combines two plant oils — rosemary and sage — with curcumin (from the herb turmeric) and vitamin D. Together, these ingredients have protective antioxidant effects for brain cells, and support memory and mental function. The form of curcumin is particularly bioavailable, with up to 10 times better absorption than standard curcumin.

Vegan, gluten-free bar made from chia
Pure NRG of Detroit, Michigan, has developed a vegan, gluten-free and wheat-free Chia Breakfast Bar. Each 2.5 oz bar has 230 calories, 5g of fat, 16g of protein, 8g of fibre, 4g of sugar and 150mg of sodium. Pure NRG creates truly healthy bars, breads and muffins by incorporating wholesome ingredients that include coconut flour, brown rice, tapioca, hemp protein, chia seeds, quinoa flour and agave nectar. All Pure NRG natural recipes are organic and made with the natural sweetener xylitol, which is actually good for teeth.

Liquid fish oil for babies
Baby's DHA from Nordic Naturals is the safe and effective way to ensure that growing babies from 5 to 35 pounds receive EPA and DHA. Packaged in a 2oz glass bottle with measured dropper, Baby's DHA is made from Nordic Naturals Gold Standard Arctic Cod Liver Oil, sustainably sourced from 100 per cent Arctic cod, which is known to have the highest DHA content of any cod species. Dosage is 1 to 4 ml, based on weight. One 4ml serving contains 828mg of EPA and DHA and 150IU of vitamin D3, the natural form of vitamin D. The product does not contain gluten, milk derivatives, or artificial flavours or colours, and can easily be added to formula or food.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.