The new realities of product development

My, how developing a new natural food, beverage or supplement has changed! The process, the messaging tactics, the types of consumers you want to reach—almost every part of the development game is much different now than even a decade ago. Watch this informative video featuring Kantha Shelke, principal at Corvus Blue, who offers expert advice on how to develop a winning product in today’s fast-paced, linked-in world.

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