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The new rules of natural product marketing

Marketing natural and organic products has changed tremendously in the past decade, due in large part to the world going digital. No shocker there. But what does this mean for your startup business? Can you skip traditional marketing avenues and just launch a guerilla Facebook campaign? Nope, says Jeff Hilton, chief marketing officer at BrandHive. He shares expert advice on how to successfully market your products in today’s tablet- and smartphone-addicted world.

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