New Solid Extract Vanilla Bourbon FR Prime Example Of Frutarom's Quality Products and Services

North Bergen, New Jersey, August 23, 2007 – Michael Conti, Vice President Natural Products Business Manager, Frutarom USA Inc., announced the immediate availability of Solid Extract Vanilla Bourbon FR, a new ingredient that addresses the needs of customers who do not want vanilla products that contain alcohol, as well as those that are looking for a higher, concentrated version of standard Vanilla extract.

In making the announcement, Mr. Conti stated, “Our flavor development experts have taken into account that some customers want a vanilla product that does not contain alcohol, but offers high quality, authentic flavor and is compatible to a wide range of formulations. In looking to meet the needs for Halal certification as well as customers who use vanilla in both UHT and HTST pasteurization applications, Frutarom has developed an excellent vanilla product that exceeds expectations when it comes to taste and performance.”

Mr. Conti went on to explain that Solid Extract Vanilla is in a highly concentrated syrup form, also making it ideal for use in coffee outlets that sell specialty coffee selections. He added that Frutarom will assist customers in formulating their products with this new, breakthrough Solid Extract Vanilla.

“We’re always looking for ways to anticipate the requirements of customers with special needs. We encourage food and beverage manufacturers whose products are targeted to specific consumer groups or categories to come to us so that we can put our flavorists to work to accommodate them.”

For more information, please contact Frutarom at 201-861-9500, or Maria Garvey, Delfino Marketing at 914-747-1400 or via e-mail at [email protected]

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About Frutarom
Established in 1933, the Frutarom Group is a rapidly growing global flavor and fine ingredients company. Frutarom develops, manufactures and markets an extensive variety of high quality flavors and natural fine ingredients for customers in the food, beverage, flavor, fragrance, pharmaceutical, nutraceutical, food additives, and cosmetic industries. Frutarom's 15,000 products are sold to more than 5,000 customers in 120 countries worldwide. The Frutarom Group has 1,200 employees' worldwide and manufacturing facilities in Europe, North America, Israel and Asia. The Group operates worldwide through local agents and distributors.

Frutarom operates through two divisions:

- Flavors Division, develops, produces and markets flavor compounds and food systems.

- Fine Ingredients Division, develops, produces and markets natural flavor extracts, natural functional food ingredients, natural pharmaceutical/nutraceutical extracts, specialty essential oils and citrus products and aroma chemicals.

Frutarom considers itself as providing tasty and healthy solutions to its customers and its vision is: To be the Preferred Partner for Tasty and Healthy Success

Since 1993, Frutarom has successfully implemented a rapid growth strategy that combines industry – leading organic growth, with strategic acquisitions of synergistic companies.
Frutarom Industries, Ltd. is a public company whose stock is listed on the Tel Aviv and London Stock Exchanges. As of January 1, 2003 Frutarom stock is traded as part of the Tel Aviv 100 Index.
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