Nordic Naturals, the leading manufacturer of omega-3 supplements, has named Ontario-based Trainers Choice Inc. as its Canadian master importer. Trainers Choice is one of Canada’s top sports-medicine product suppliers. The two companies will partner to bring the Nordic Naturals Daily Omega™ Line of fish oil products into mass market distribution channels throughout Canada.

According to Jean-Philippe Sidaner, international sales manager at Nordic Naturals, “Our new liaison with Trainers Choice furthers our mission to correct the global omega-3 deficiency. Their expertise in the sports medicine arena, along with their distribution excellence, allows us to reach an important audience. Canadians will now have greater access to our products through pharmacies, doctor’s offices, natural health retailers, and grocery outlets.”

Rick Schaly, president of Trainers Choice, said, “We are all pleased that Trainers Choice has become the Canadian master importer for Nordic Naturals. We are similarly aligned in the marketplace as quality, research-driven companies. With our administrative expertise, healthcare experience and distribution capabilities, it is a natural fit for Trainers Choice to lead Nordic Naturals’ growth in Canada. The launch of their Daily Omega Line will have a strong impact in our country.”