Nordic Naturals Raises the Bar with “The Golden Cod Experience” – Kicking Off at Natural Products Expo East 2007

Watsonville, CA (August 15, 2007) Nordic Naturals announced today the launch of its “Golden Cod Experience”, a special opportunity for natural product retailers. Take a look!

The Pitch: Who doesn’t love chocolate, right? Especially if that chocolate bar contains a winning “Golden Cod Experience” ticket from Nordic Naturals? The company has asked local candy manufacturer, Mackenzie Chocolates, to supply 5,000 chocolate bars (made from 70% dark chocolate) with special Nordic Naturals packaging. 5 of these 5,000 bars will contain a winning “Golden Cod Experience” ticket! Yum!

The Promotion: Natural product retailers will have the chance to receive one of these 5 lucky chocolate bars in two different ways. The first bars will be handed out at Natural Products Expo East 2007, to the first 200 retailers that place an order at the show. At the end of October, the company will mail a Nordic Naturals chocolate bar to all retail buyers that have ordered in third quarter 2007. Buyers must submit their tickets to claim their prize!

The Catch: Five retailers along with a guest will win a trip to Nordic Naturals’ California headquarters in March of 2008. Lucky winners will stay at the Sea Cliff Inn located in Aptos, California, for 3 nights while enjoying several special events planned just for them. Activities include a special dinner, a tour of the Monterey Bay Aquarium and Research Institute, VIP tour of Nordic Naturals’ California headquarters and an educational summit with Stuart Tomc, Nordic Naturals’ educator, and other wonderful speakers. Timed just prior to Expo West 2008, winners have the option to make their experience a 3-way round trip, including airfare to Anaheim for Expo and then home again!

The Publicity: Winners’ names/store locations and photos will be announced in a special press release when all winners have claimed their prize. It’s deliciously fun!

Nordic Naturals is the leader in omega-3 fish oils and EFA blends with exceptional taste, freshness, and purity levels and has over 80 different fish oil products, including liquids, capsules, and children's chewables. For information, visit or call 800.662.2544.


The Golden Cod Experience is a natural health retailer-only prize and is not open to the public. Retailers will not be charged for the Nordic Naturals chocolate bars.

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