NutraCea Signs Med-Chem to Distribute Its Products in Australia and New Zealand

EL DORADO HILLS, Calif., Jan 12, 2007 /PRNewswire-FirstCall via COMTEX/ -- NutraCea (NTRZ) , a world leader in stabilized rice bran research and technology, announced today it has signed Med-Chem as a distributor of its nutrient-rich, proprietary portfolio of stabilized rice bran functional food ingredients in Australia and New Zealand.

"Med-Chem is excited about this new partnership with NutraCea and the synergy of its products with our existing portfolio of products," noted Med-Chem's Business Development Manager, Neshar Mohammed. "We expect that the relationship with NutraCea, who, like Med-Chem, has a strong focus on customer service and a desire to succeed, will add value to our core 'health and wellness' strategy that is targeted towards the food and nutraceuticals markets in Australia and New Zealand."

This distributor relationship with Med-Chem will significantly benefit NutraCea's worldwide growth due to Med-Chem's strong relationships with many of the food manufacturers in both Australia and New Zealand. Currently, Med-Chem is an approved or preferred supplier to Masterfoods, Nestle Oceania, Wrigley's, Frito-Lay and Baxter Healthcare among others.

"Med-Chem's assemblage of value-added ingredients fits extremely well with NutraCea's business plan to supply highly nutritional/functional and consumer friendly ingredients to food, beverage and nutraceutical manufacturers' globally," said Kody Newland, Senior VP of Sales.

About Med-Chem
Med-Chem Ingredients is headquartered in Auckland, New Zealand and services the Australian and New Zealand markets from their two main locations, Auckland (New Zealand) and Melbourne Australia). Med-Chem is a leading supplier of raw materials to the Food, Pharmaceutical, Complementary Medicine (Dietary Supplements), Petfood and Industrial. Currently, the company is a supplier or working with a number of key customers that includes but is not limited to: Wrigley's; Baxter Healthcare; Bakels Lesaffre; Kellogg's; AB Food Group; Coca-Cola; Amatil(SPC Ardmona); Parmalat; Cadbury; San Miguel; Goodman Fielder; Unilever; Fritolay (Sakata); Cadbury Schweppes; GlaxoSmithKline; Masterfoods and Nestle Oceania. Med-Chem represents a number of companies mainly from Europe and the USA but is continually looking at new technologies/partners to add value to its customer's business. Current principals include: Roquette Freres(starch and derivatives), Pizzey's Milling (flaxseed containing Omega-3 and lignan), Prayon(phosphates), Hayashibara(specialty disaccharides), GF Ovodry(egg albumin), Quest International(flavours), Blue Pacific Flavors, Fortitech(nutrient premixes), Cevena(beta glucan) and Relax(prebiotic).

About NutraCea
NutraCea is a world leader in stabilized rice bran technology. Through its wholly owned subsidiary RiceX, the Company manufacturers as well as distributes products and food ingredients made from rice bran through its proprietary technology and processes. The Company has developed intellectual property to create a range of proprietary product formulations, delivery systems and whole food nutrition products. NutraCea's proprietary technology enables the creation of food and nutrition products from rice bran, normally a wasted by-product of standard rice processing. In addition to its whole foods products, NutraCea develops families of health promoting "nutraceuticals," including natural arthritic relief and cholesterol-lowering products. More information can be found in the Company's filings with the SEC and you can visit the NutraCea web site:

Forward-Looking Statement
This release contains forward-looking statements. Actual results may differ from those projected due to a number of risks and uncertainties, including, but not limited to the possibility that some or all of the pending matters considered by the Company may not proceed as contemplated and the matters specified in the Company's filings with the Securities and Exchange Commission. These statements are made based upon current expectations that are subject to risk and uncertainty. The Company does not undertake to update forward-looking statements in this news release to reflect actual results, changes in assumptions or changes in other factors affecting such forward- looking information. Assumptions and other information that could cause results to differ from those set forth in the forward-looking information can be found in the Company's filings with the Securities and Exchange Commission, including the company's most recent periodic report.

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