Church & Dwight Co. (Princeton, N.J.), maker of Arm & Hammer baking soda, has announced it will buy supplement maker Avid Health Inc. (Vancouver, Wash.) for $650 million in cash. Avid Health’s Northwest Natural Products business makes gummy-style vitamins including Vitafusion and L'il Critters, leading brands in the adult and children’s gummy vitamins categories, respectively. Avid Health is also the parent company of Nutrition Now, which makes the Rhino brand of nutritional gummies and chewables. Founded in 2005, Avid’s net sales for the trailing 12 months through June 30, 2012 were approximately $230 million. Post integration, annual cost savings of approximately $15 million are anticipated in 2014. The deal “brings to our Company a new growth platform in one of the fastest-growing segments of the attractive vitamin/mineral/supplement category. It is also consistent with our strategy of strengthening our business by adding #1 or #2 brands in areas of high growth potential,” said James R. Craigie, chairman and CEO of Church & Dwight.
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