Moelis Capital Partners (MCP) has made a growth investment in conjunction with the recapitalization of Dr. Fresh (Buena Park, Calif.), a designer and marketer of toothbrushes, mouthwashes, toothpaste, and other personal care products. Dr. Fresh brands include Binaca, Dr. Fresh, Firefly, and Orazyme.
The company has offices in the USA, UK, and China, and sells its products worldwide through the FDM channel and value retailers. Dr. Fresh has grown rapidly since being founded in 1998, according to MCP. Operating Partner Doug Corbett has joined Dr. Fresh as CEO. He was recently President of InBev USA and formerly worked for PepsiCo and Procter & Gamble Inc. Dr. Fresh founder Dr. Nanda will focus on product innovation and sourcing and will serve as chairman of the board.
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