Weld North LLC, an investment company founded by former Kaplan Inc. CEO Jonathan Grayer in partnership with Kohlberg Kravis Roberts & Co. (KKR), has acquired a significant minority stake in Organic Avenue (New York), a small specialty chain offering organic juices and raw food.
The investment marks Weld’s entry into the nutrition and health & wellness space. Organic Avenue launched its LOVE* (Live. Organic. Vegan. Experience) cleanse organic juicing and raw food plans in 2005 and created 50 product categories including organic, cold-pressed juices, soups, smoothies, salads, booster shots, gourmet entrees and desserts. The company also offers classes in food prep, community gatherings and retreats. Organic Avenue has eight locations and an e-commerce website. Grayer will become chairman.
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