PacificHealth Laboratories, Inc., a leading sports nutrition company, is pleased to announce that The Vitamin Shoppe, a specialty retailer and direct marketer of nutritional products, has begun selling both the bars and the ready to drink formats of ForzeGPS(TM) in all of its 420 locations nationwide. The ForzeGPS product line was launched by the Company on March 23, 2009, and is now available in more than 2170 specialty retail stores.
The ForzeGPS bars are the official bars of the Rock 'n' Roll marathon series in 2009 and 2010. Samples of the bars have been given to over 100,000 people at the Rock 'n' Roll marathons and Health & Fitness Expos held to date this year in San Diego, Seattle and Chicago, and the Company expects to distribute the bars to over 250,000 people at the upcoming marathons and Expos in Virginia Beach on September 6; Philadelphia on September 20; San Jose on October 4; San Antonio on November 15; and Las Vegas on December 6.
Jason Ash, President and CEO of PHLI, said "The expansion of our retail footprint is a key leg of our strategy, and today's announcement about The Vitamin Shoppe, alongside the announcement last week about GNC, is evidence that we are making solid progress in providing an extensive network of retail outlets for our new product launches. The many people who have sampled and been delighted with the ForzeGPS products now have many stores available at which they can buy the bars and drinks."
Mr. Ash added, "The integrated marketing of the brand across various national footprints such as our status as the Official bar of the Rock 'n' Roll Marathon series, to our commitment to sample 1 million consumers in 2009, to the extensive in-store marketing execution to ensure traction and turn at a store level, means we are confident that ForzeGPS represents high potential. ForzeGPS is a highly differentiated brand and expanding portfolio of products and it's great to see retailers supporting the launch. Ultimately, success will drive value for the category as a whole, as well as for the retailer and PHLI."
The Company's ForzeGPS range of products is the first scientifically proven appetite management tool created specifically for athletes. Athletes know that the leaner a body becomes, the greater it's potential for speed and performance. ForzeGPS products are all-natural nutrition bars and drinks that utilize a multi-patented blend of healthy fats, protein and calcium that is clinically proven to activate the body's natural appetite control signal with as few as 45 calories per serving.
ForzeGPS all natural bars are offered in great-tasting chocolate peanut butter and cranberry nut flavors at a suggested retail price of $1.99 per bar and is available in sports specialty retail stores and online at www.forzegps.com.
About PacificHealth Laboratories:
PacificHealth Laboratories, Inc. is an innovative and leading sports nutrition company that focuses on marketing, developing, and selling premium nutrition products to active consumers seeking to improve their health and performance. Our brands and nutrition tools are segmented into three discreet platforms: rehydration/energy, recovery, and optimal racing weight and include ForzeGPS, the first scientifically proven appetite management tool created specifically for athletes. To learn more, visit www.pacifichealthlabs.com.
About The Vitamin Shoppe:
Dedicated to helping people fulfill their health and wellness needs, The Vitamin Shoppe is a specialty retailer and direct marketer of nutritional products ranging from vitamins and minerals to nutritional supplements, herbs, sports nutrition formulas, homeopathic remedies, and health and beauty aids. What began as a single store in 1977 has evolved into more than 400 locations in 37 states and two informative and easy to shop web sites, www.vitaminshoppe.com and www.bodytech.com
This news release contains forward-looking statements. These statements can be identified by introductory words such as "expects", "plans", "will", "estimates", "forecasts", "projects" or words of similar meaning and by the fact they do not relate strictly to historical or current facts. Forward-looking statements frequently are used in discussing new products and their potential. Many factors may cause actual results to differ from forward-looking statements, including inaccurate assumptions and a broad variety of risks and uncertainties, some of which are known, such general economic conditions, consumer product acceptance and competitive products, and others of which are not. No forward-looking statements are a guarantee of future results or events, and one should avoid placing undue reliance on such statements.