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Packaging will make or break your brand

By now you’ve learned that dull, drab packaging probably won’t draw many consumers’ eyes to your new natural product. But your box, bag, can or jar—how it reads, what it’s made of, how well it functions—also shares your business’s story and integrity. Does your packaging properly personify your mission? Listen to what Mary Mulry, president of FoodWise Inc., says about nailing this crucial piece of any natural product launch.

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